Content Marketing

Content Marketing


  • A Content Marketer uses strategic marketing in order to create and distribute valuable, relevant, and consistent content in order to attract and retain a specific audience. By doing this, they increase sales and create a loyal customer base.
  • Analytics
  • Writing
  • Communication
  • Marketing automation 
  • Coding (HTML, CSS)
  • SEO
  • Research

Bachelor’s degree in marketing or business administration (though some companies may require a master’s). Experience in marketing, advertising, brand management, or sales may also be required.

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Example Job Descriptions

Job Description

The Media Trust is on the hunt for a talented Content Marketing Associate to join our growing team. The Content Marketing Associate will be a gifted writer who can balance storytelling with technical, more product-related writing. Working closely with the Marketing Communications Manager, this individual will be central to all content creation with a focus on copywriting in a dynamic and fast-paced environment.


The responsibilities are diverse and include, but are not limited to:

  • Create compelling content to position The Media Trust as the industry leader in digital risk management. Output includes infographics, ebooks, newsletters, email campaigns, blog posts, reports, webinars/videos, product sheets, etc.
  • Interview internal stakeholders for their insight and incorporate into relevant content
  • Analyze the performance of original content and improve reach and effectiveness
  • Lead social media marketing efforts for owned and paid content 
  • Collaborate with internal teams (product, marketing, sales, etc.) to plan and prioritize tasks for successful delivery of campaigns, collateral and promotions
  • Support identification and pursuit of press and earned media opportunities
  • Support the planning of marketing events, including trade shows and user conferences
  • Use various marketing tools like Drupal, Pardot, and SEMRush to manage and measure content-related programs


  • Bachelor’s degree in public relations, advertising, marketing, communications or related field
  • Qualified candidates will generally have 2+ years of hands-on experience
  • Demonstrated technical writing, editing, proofreading and research skills
  • Familiarity with digital marketing tools and social media platforms, experience with community development a plus
  • Basic knowledge of marketing automation and inbound marketing concepts
  • Experience with B2B clients is preferred
  • BONUS: Media relations experience and familiarity with design programs, i.e., Adobe

  Professional Competencies:

  • Strong writing and grammar skills, with amazing attention to detail
  • Highly creative
  • Self-motivated and passionate self-starter with a desire to continually learn
  • Comfortable managing multiple deadlines; adaptive to change, flexible, etc.
  • Positive attitude and ability to collaborate with subject-matter experts throughout the organization

Taken from LinkedIn, Mar 19, 2019

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.