Chief Marketing Officer

As social media engagement rises exponentially by the day, successful businesses must be ready to pivot in a flash, leaning into digital marketing strategies to effectively supplement tried-and-true marketing tactics.

Amid the persistent evolutions of the digital age, opportunities for market exposure and instant brand visibility are greater than ever before, especially for startups and SMEs. Leveraging these opportunities requires the leadership of a Chief Marketing Officer who has the ability to think strategically, adapt quickly, and proactively identify disruptive market shifts that could impact buyer behavior. However, SMEs may not have the in-house capabilities to fill this role, or the budget to hire a full-time CMO who can build, manage, and maintain an effective online presence.

By hiring a Fractional CMO, you’ll gain access to the wide-ranging expertise of an experienced CMO, tailored exactly where you need it. With a cohesive and cost-effective digital marketing strategy, your company will not only be positioned for scalable growth, but will retain the ability to reach consumers of every generation, from Gen Z to Gen X to Baby Boomers, and beyond.

Why Hire A Fractional CMO?

In today’s business landscape, technology drives efficient marketing. An outsourced CMO can help your enterprise integrate lean marketing strategies, utilize data-driven analytics to measure campaign success, and increase automation to reduce the burden of repetitive marketing efforts. The result? You’ll reach more consumers, at a lower cost.

Your Fractional CMO can also help build out an efficient MarTech stack, which may include tools such as CRM software, sales software integrations, email marketing solutions, content management strategies, and technology integrations to optimize multi-touchpoint marketing campaigns.

This essential C-level marketing executive will step in to fill your most challenging roles with a seamless onboarding process, and can take on everything from SEO to PPC Ads, social media management to remarketing strategies. When you hire a Fractional CMO to fill your critical knowledge gaps, you’ll immediately begin to see areas of weakness turn to organizational strengths.

Benefits Of Hiring A Fractional CMO

A Fractional CMO will work with you to create and implement a targeted omnichannel marketing strategy, consisting of tailored online and offline marketing efforts to boost brand awareness, increase global visibility, and drive meaningful consumer engagement.

Hiring a Fractional CMO can help your enterprise to:

  • Develop social media management strategies that will gain the greatest ROI from marketing spend, while also identifying the best social media platforms to engage your core audience.

  • Identify partnerships with brand influencers who align with your organizational values.

  • Optimize the lead generation process by naturally guiding each lead through all stages of the sales funnel, from first click to conversion.

  • Develop a consistent branding strategy that enhances the consumer experience and creates an emotional connection with members of your target market.

  • Create innovative product promotion strategies, and help to build buzz in front of a product launch.

  • Improve both B2B and B2C relationships with well-executed communication plans and technology-driven marketing solutions that offer value to clients, consumers, and partners.

  • Drive greater interaction through livestream product demos, interactive videos, podcasts, and other cost-effective social media tools that have the potential to reach millions.

Fractional CMO Roles and Responsibilities

Although services are tailored to meet the needs of your organization, below are the typical roles and responsibilities taken on by a Fractional CMO:

  • Determining efficacy and viability of existing marketing methods, including both online and offline efforts, to identify the best marketing strategies that will maximize budgetary spend.

  • Evaluating opportunities for owned media, paid media, and earned media, while using their built-in network of media connections to explore new and exciting opportunities for visibility.

  • Helping to define your unique value proposition, and using the resulting definition to guide brand messaging and advertising strategies.

  • Establishing a cost-effective GTM strategy, while presenting a consistent brand message and adapting for product iterations, or entry into new markets.

  • Defining long-term marketing goals, establishing KPIs, and implementing analytical reporting measures to track campaign performance, collect engagement statistics, and capture demographic data.

  • Ensuring valuable and relevant content across all channels, include website, social media platforms, and print marketing.

  • Consulting on hiring permanent team members to fill critical long-term marketing roles within the organization.