From the Former CTO & CPO of Leading  Software Companies

Have you experienced these product issues?

Product Managers

  • Projects face delays
  • Inefficient development cycles
  • Delayed market entry
  • Lower product quality

CEOs & CPOs

  • Late product or project launches
  • Confusion over timelines
  • Unhappy customers
  • Questioning investors

Then you’re probably a good fit.

Here’s How our Workshop Works for Executives & Product Teams

The 2 day-long interactive workshop coordinate senior leadership to work together in order to:

Day 1: Strategy & Business Model

  • Marketplace dynamics (buyer, payer, influencer dynamics and needs / pain points)
  • Value exchange
  • Moats
  • Competition and demand dynamics
  • Needs / wants / aspirations of users
  • Usage and expansion lifecycle
  • GTM for any partnerships and distributors

Day 2: Execution & Product Development

  • Intake and prioritization
  • Tech integration
  • Delivery efficiency
  • Support / escalation
  • Triage
  • Release cadence (MVP, Alpha, Beta, LA, GA, GA+1, GA+N)

Key Deliverables

Market Requirements (MRD)

5-10 page document & slide deck
Includes supporting data outlining target buyer needs
Precursor to generate product requirements

The MRD is a critical strategic document that uses the information from the workshop in order to give all stakeholders across the organization the appropriate context to the problem being solved, who experiences that problem, and when that problem occurs. 


Product Roadmap

5-10 page document & slide deck
Includes supporting data outlining target buyer needs
Precursor to generate product requirements
Precursor to generate product requirements

What Outcomes You Can Expect

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Uncover Bottlenecks in Product Development

Learn ways to review, analyze, and present findings to streamline processes, make better tech decisions, and accelerate project timelines.

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Gain Cross-Functional Alignment on Executing Product Strategy

You’ll gain the expertise to align departments and implement holistic product-engineering frameworks to execute your product’s strategy efficiently and effectively. 

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Help Product Managers Understand How to Achieve & Refine Your Product Roadmap

With proven best practices, product managers can avoid inefficient development cycles, lower product quality, and delayed market entry and successfully navigate the product roadmap. 

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Learn How to Operationalize Feedback into Features

Customer feedback is crucial to the success of your product, and learning how to prioritize it and implement it into developmental triages will set your product up for positive initial reviews.

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Avoid common issues that managers, CEOs, and CPOs often encounter during the process.