Product Leadership That Connects Strategy to Growth
Meet Ashley Baldwin
Fractional CPO
Ashley leads product strategy for Develomentor's clients — founders and executives who need a senior product voice to turn a roadmap into measurable growth. As Fractional CPO, she helps companies decide what to build, what to cut, and how to align product, engineering, and revenue around the same goals.
Over more than a decade, Ashley has held VP and Director of Product roles at mission-driven technology companies, including Resilia, where she drove 3x year-over-year revenue growth, and Teachable, where she helped scale the business from $20M to $60M. She builds product teams and processes that hold up as a company grows.
Where Ashley Drives Results
Ashley brings hands-on product leadership to the decisions that determine whether a roadmap actually delivers.
01
Product Strategy & Roadmap
Defines product vision and roadmap alongside founders and cross-functional leaders — turning market and competitive analysis into a sequenced plan the whole company can execute against.
02
Revenue & Growth
Connects product decisions to financial outcomes — the work that scaled Teachable's product revenue from $20M to $60M. She partners with finance on forecasting, churn prevention, and the pricing and packaging moves that compound growth.
03
Building Product Teams
Manages, coaches, and grows product managers — installing the agile and OKR processes that let teams ship predictably and develop the next generation of product leaders.
Building With Purpose
Ashley has spent her career building mission-driven products at the intersection of education and social impact — from Understood.org to DoSomething.org, where she led civic engagement work that registered over 100,000 young people to vote in the 2018 midterms.
Her conviction is simple: durable growth comes from clarity — knowing exactly which problem you are solving, for whom, and why it matters. That discipline is what turns a crowded backlog into a roadmap the whole company can rally behind, and it anchors every Develomentor engagement she leads.
Partner with Develomentor
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