In small companies, product leadership and technology leadership are not two jobs. They are two halves of the same job, and splitting them across two outside hires usually produces two people guarding two halves of the same problem. That is the thesis of how we run fractional CPO work.
You are likely here because product is drifting. The roadmap is reactive. Customer feedback is not making it into prioritization. Engineering and the rest of the company are pointing in different directions. The founder is doing product on top of everything else, and it shows.
How the work shows up
Roadmap tied to the strategy of the business, not the loudest customer of the week. Prioritization that survives the next quarter. Customer discovery that engineering can use. The interface between product and engineering — sequencing, scoping, and the conversations about what is actually shippable. Hiring product staff and structuring how they report. Working with sales and customer success so commitments do not sail past what the team can deliver.
When the gap is more product than engineering, we run a CPO scope. When the gap is both, we run CPO and CTO together with a single point of accountability — yours.
Who this is for
Most fractional CPO work at this stage starts in Founders & small teams. The shape varies — a pre-hire bridge while the company runs a full-time CPO search, a post-departure stabilization, or the dual gap where the founder is acting as both head of product and head of engineering and neither is getting what it needs.
How we engage
Grant Ingersoll leads every engagement, supported by senior product and engineering practitioners. Most engagements are embedded for a defined number of days per month; some start as a fixed-scope roadmap or product-org review and convert into ongoing work.
Tell us what is breaking between product and engineering. Book a Discovery Call.
